More than just bras, Telltale is a brand built around the power of personal stories. Its visual identity is designed to reflect that intimacy and individuality. The two T’s in the logo echo
the shape of a bra clasp, symbolizing both support and the act of unlocking something personal. This subtle gesture opens the door to a more meaningful, personalized
experience, where every product is a reflection of the person choosing it.

Project created @FutureBrand in New York.
Logo, Visual Identity and Web Design.