A legendary name in audio, Shure is trusted by professionals around the world, but the brand needed to resonate beyond the studio. This rebrand elevates Shure’s position by championing the idea of empowering engineering, celebrating the minds behind the sound. By amplifying its iconic neon green and introducing bold graphic effects and visual distortions, the new identity brings fresh energy to both enterprise and consumer audiences, without losing its pro-grade edge.

Project created @FutureBrand in New York.
Visual Identity and Motion