Fairfax County needed more than a new logo, it needed a cultural shift. With limited relocation incentives and outdated perceptions tied to “Virginia,” the challenge was to attract talent in a highly competitive, lifestyle-driven market. The solution: rebrand the region as FFX NOVA, a bold new identity built for the next generation. Designed to feel more like a lifestyle brand than a government entity, the system uses bright color, modern type, and flexible iconography to spark regional pride. It’s not just a new look for the EDA, it’s a shared badge for a community in motion.

Project created @Monigle in New York.
Logo, Visual Identity, Motion & digital experience