As ResMed grew globally, its brand became fragmented and overly clinical, out of sync with the life-changing impact of its technologies. The new identity brings clarity, warmth, and cohesion across markets and touchpoints. At its core is the Rise Graphic, a flexible element inspired by breath and movement, symbolizing health and progress. Vibrant colors, approachable typography, and authentic photography help shift the brand from a medical focus to a human one, supporting a system that’s scalable, emotionally resonant, and built for global impact.

Project created @Monigle in New York.
Logo, Visual Identity, Motion & digital experience