Formerly known as TFCU, Raiz represents a new chapter, one that expands beyond El Paso while honoring the credit union’s roots in the local teachers’ community. The new identity is vibrant and full of life, with detailed patterns that speak to growth, connection, and possibility. Its bold color palette and modern design system position Raiz as a forward-thinking player in the fintech space, without losing the heart of where it began.

Project created @Monigle in New York.
Logo and Visual Identity.